The journey starts with addressing the problem.
BMW team would like to create innovative digital charging services for electric car owners. It is important to take into consideration current offering of the BMW intelligent charging services, while designing new solutions.
How does MELO work?
MELO is a tracking sticker that can connect to the car, turning the car into a reminder.
If something is forgotten...
BMW team would like to create innovative digital charging services for electric car owners. It is important to take into consideration current offering of the BMW intelligent charging services, while designing new solutions.
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Product design • UX design
MELO - Tracking Sticker
2015
This project was done in cooperation with Audi's accessories department. The goal was to bring Audi closer to its customers and create a personal touch. This meant having more empathy for customers' individual needs and developing purposeful physical and digital products.
