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Taking part in the full design process, studying user behaviours and understanding user needs to develop meaningful and pleasant digital experiences on various touchpoints.
Creating and outlining meaningful end-to-end user journeys and visualising an individual’s relationship with a product across physical and digital touchpoints.
Planning and conducting user interviews and usability tests to capture users' encounters and interactions with a product; analysing user insights for experience improvements.
Integrating business perspectives into the design process and balancing business goals with implementing desirable and feasible products.
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