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Taking part in the full design process, studying user behaviours and understanding user needs to develop meaningful and pleasant digital experiences on various touchpoints.
UX Design

Creating and outlining meaningful end-to-end user journeys and visualising an individual’s relationship with a product across physical and digital touchpoints.
Service Design

Planning and conducting user interviews and usability tests to capture users' encounters and interactions with a product; analysing user insights for experience improvements.
UX research

Integrating business perspectives into the design process and balancing business goals with implementing desirable and feasible products.
Design strategy

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